Position: Marketing manager 

Type of contract: Full time.

Duration: Unspecified 

Duty Station: Yaoundé

Possible Start Date: 1st July 2024

Proposed annual salary: XAF 3.000.000 FCFA

At SOBACCUL S.A marketing is about understanding people and building awareness of how our products and services can satisfy their needs. We are looking for an experienced and versatile marketing manager who is eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The marketing manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

Objectives of the Marketing Manager’s position 

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Create and monitor reports and processes linked to specific projects linked to commercial activity (launch of new services, customer events, etc.)

Required skills and qualifications

Proven success in developing marketing plans and campaigns

Excellent written and verbal communication skills

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with marketing automation and CRM (customer relationship management) tools with information relating to commercial activity

Preferred skills and qualifications

Bachelor’s degree (or equivalent) in marketing, business, or related field

Proficiency with online marketing and social media strategy

Proven success in designing interactive applications and networking platforms

Willingness to travel

Established contacts in media

Reporting

Language skills: 

Proficiency in English or French, meanwhile working knowledge of the other language would be an asset. 

apply via email to info@npnconsulting.com with subject "Marketing Manager"